Where are they used?
POP (Point of Purchase) Displays and POS (Point of Sale Displays) have moved from the traditional location of the check-out area to many other locations throughout the store with great success.
They can be as simple as a sign or as elaborate as a complete Vendor Shop. This is a “store within a store” idea where a vendor places a section of displays and signs in the retail store that sets its merchandise apart from the rest.
What are the options?
Signs: Probably the most powerful form of POP is signage. One research study conducted by Brigham Young University found that displays with signs outperformed displays without signs by 20 percent.
Counter POP displays can be designed to hold any product you want to launch into any retail store environment. We have multiple substrates from which to choose to ensure we are creating a marketing vehicle that will be structurally sound and cost effective.
Floor POS displays are designed to market your product and brand through eye-catching graphics and structural creativity. They can be placed in various locations and endcaps in the store to boost your sales by bringing added attention and encourage impulse buying.
Let us help you design the perfect in-store POP display for your products. Xpress360 will work with you using a creative approach to develop a POP solution that will effectively engage the consumer and send sales skyrocketing!