Promotional products are a great way to attract new business but more so to keep your prospects thinking about your brand. When done right, promotional products can be a constant stream of business allowing you to not only recover your investment in purchasing those products but also increasing your brand’s awareness for the long term.
When deciding which promotional products to use for your marketing promotions, it may seem overwhelming given the sea of promotional products that are there today. In this article, I’ll share with you the top promotional products that have a long shelf-life and that convert the best.
#1: Tote Bags
Tote bags have become wildly popular in the last few years here in the US. One of the main reasons for this popularity is the fact that more and more people are becoming environmentally conscious and are replacing the use of plastics. Tote bags are a great replacement for plastic shopping bags as they are reusable and look great even after a wash.
To get the most out of a promotional tote bag, make sure your logo is displayed prominently on it and choose gender-neutral colors as a background so that men and women can use them.
Quality drink-ware (mugs, cups, water bottles, etc) have a huge retention rate because they serve us every day. When you use drink-ware as a giveaway, you increase the chance that your customers and potential customers will be seeing your brand on a regular basis.
#3: Power Banks
The feeling of running out of charge sends us in a panic mode because our lives today rely so much on our smart devices. Using power banks as a promotional product will help increase your marketing success because it’s a device that will get some good use.
#4: Daily Planners
If your target audience spends a good percentage of time in the office, a daily planner may be a great promotional product. You’ll help your potential customers stay organized while putting your brand in front of them on a daily basis.
#5: Custom Keychains
If you decide to use keychains, by all means, don’t go with generic designs. Design a memorable keychain that your prospects will be happy to carry around. You can make versions of your logo or something related to it but you should certainly add some sophistication to it.
#6: Desk Decor
Another great idea is to come up with items that can be used at a prospect’s desk. This could be business/pen holders, docking attachments, cell phone holders and desk trays. These items are fantastic because they help dress up the prospect’s desk and hopefully keep you in their minds.
The right promotional products can enhance your brand’s visibility in the lives of your prospects. Before deciding which products to use, you should consider who your target audience is, where they work and how they might interact with your promotional products.