How to Choose Promotional Items for a Stellar Impression

Picture of  Joan Simpson

Joan Simpson

Promotional Products

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Trying to figure out how to choose promotional items?

With the abundance of promotional items that a business can buy, it can be challenging to pick the right promotional items to help your marketing efforts. The promotional products you choose can either be seen as just another trinket or could be a source of constant referrals or brand awareness for your business. In this article, we’ll look at ideas to help you pick out the right promotional products for your business.

Your Audience

The first and most important consideration is your audience. Who are they, how old are they and what do they do? Get a good profile of who your audience is and what they do so you can match them with a promotional item. Your goal is to find a promotional item that can fit in the life of your audience such that they remember you when they use it. An item that is not used often by your target audience will soon be thrown out or shelved away.

Cost of Promotional Item

In business, cost is an important factor that cannot be ignored. The cost of promotional items should be weighed against the expected return on investment to see how it measures out. Expensive promotional items may be appealing to consumers but may not result in more business.

The cost of promotional items says something about your brand. Cheap promotional items may give the wrong picture of the company and affect your brand. On the other hand, a very lavish promotional item can convey a sense of overpriced or overvalued products and services by your company.

Get Creative

A great way to leave a lasting impression on your target audience is to get creative about the promotional items that you choose to have. For example, you can tie a promotional item to a slogan that speaks to the marketing campaign that you’re currently running. Instead of typical products that everyone tends to use, here are some ideas:

  • branded calendars with the message, “thank you for penciling me in”,
  • branded shoestrings with the message, “marketing on a shoestring”

By getting creative, not only will your promotional item make your audience laugh but also strengthen the message of your marketing campaign.

Think Long-term

Lastly, you want to pick promotional items that have a long shelf life. If you give away pens, they’re easy to get rid of. On the other hand, a mug will be used for months at the very least. Consider items that are wearable, solve a problem or match the target audience’s environment. By doing this, you’re effectively stretching your marketing dollars and improving your return on investment.

Still trying to figure out how to choose promotional items?

Promotional items are a great marketing tool when used correctly. In this article, we looked at how you can choose the right promotional items for your business. This list is by no means exhaustive, but it is a great start to help you pick the right items.

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