When the product market is saturated with hundreds of similar products, it’s important to make sure your packaging visually stands out, attracting consumers to your products over those of your competitors.
That’s why custom packaging can be a game changer for your business, and can help set you apart from generic packaging.
In this article, we’ll explore why you should choose customized packaging, go over some custom packaging solutions, and discuss how to choose a custom packaging partner so you can navigate a competitive market more effectively than ever before.
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What Is Customized Packaging?
Rather than just using generic packaging that simply keeps your product safe and secure, custom packaging is designed to not only draw the eye of the consumer, but to effectively showcase your product before it even comes out of the box.
It can be visually appealing, tailored to specific product needs or designs, and help businesses create a memorable unboxing experience to retain customers.
Customized vs Generic Packaging
Generic packaging may seem like the better option from a cost-effectiveness standpoint, and can be a quick solution for businesses who are looking for affordable and readily available methods to move and sell their products.
However, in the long run, custom packaging offers opportunities to build brand equity and improve overall customer satisfaction. Custom packaging, if done effectively, can even lead to stronger brand loyalty, all from a pleasant unboxing experience and strong product.
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Reasons to Choose Custom Packaging
While you may be reluctant to pay extra for custom packaging at first, there are many benefits that make the cost worthwhile.
Protect Products During Shipping
Sure, generic packaging may seem cheaper, but you run the risk of your products becoming damaged during shipping since the dimensions of your packaging are not tailored to your product.
With custom packaging, you can have specially designed packaging complete with custom sizes and dimensions to perfectly fit the shape of your product, which will keep it safer during shipping.
Unique Brand Identity
The packaging of your product is a customer’s first impression—so make sure it’s a good one. You can stand out from your competitors with custom packaging designed with your branding in mind.
The uniformity between your website and physical products creates a memorable experience for your customers, and they will likely remember your product by your brand colors and logos. By having them prominently displayed on your packaging, this brand identity will be more easily remembered.
Make a Great First Impression
The look and feel of your product are important, especially for an e-commerce business, since your customer is likely unable to touch the product for the first time until it arrives.
Custom packaging can ensure the product is neatly packaged and shipped in a box with your exact branding. You can also make sure it has the perfect dimensions to hold your products safely while also presenting them well.
This way, your customers will be pleasantly surprised by the experience of opening your product, not just using what they bought.
Potential to Charge More
While you may have to spend more money to design custom packaging, and it can sometimes take longer to develop, the payoff comes in getting to charge more for your product as a result.
Customers will likely be willing to pay more for a product that looks and feels custom and premium. And while your product still has to match the price, the custom packaging can increase the product’s perceived value.
Influencer Marketing
On the subject of increasing the product’s perceived value, you can also benefit from influencer marketing for your product.
Unboxing videos are a rapidly growing trend on social media, and are a major way that customers can discover your products. Custom packaging makes a great first impression, especially on video, and can build awareness of your brand.
Customized Packaging Examples
If you need a little more incentive to give custom packaging a try, take a look at how successful it has been for other businesses by browsing our case studies.
For example, during the COVID-19 pandemic, a global consumer goods company was struggling to meet the increased demand for products in their canning jar division, and the lead time for new processing machines in their automated packaging facility was around a year.
XPress360 stepped in to help reconfigure the whole facility to be able to process 250,000 jars a day, staffed and trained over 100 employees to handle the new volume of work, and committed 40,000 square feet of space and 11 docks to help manage the sudden demand of product and ensure that XPress360 was the right partner for their goals.
Another example involved a client who was hoping to test their product in Costco, and was looking for custom packaging solutions for pallet displays and product packages in both small and large quantities.
We worked with the customer to find a custom solution they were excited about while also meeting Costco’s standards and guidelines. In the end, we were able to provide the lowest cost and fastest turnaround time compared to a China-based competitor.
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How to Choose a Customized Packaging Partner
There are many things to consider when looking for the right custom packaging partner, and a lot of it may vary depending on what sort of services you’re looking for.
As a business, we understand that transparent pricing and turnaround times are highly valued, especially if you’re new to custom packaging and want to see how well it works for you and your business before moving forward with it as a long-term business strategy.
Additionally, industry knowledge and experience can play a big role in the success of your packaging, and the design will need to reflect what your customers care most about.
For example, you may not need a lot of flashy packaging for a niche product, but when you’re trying to stand out in a sea of similar brands, custom packaging can help set you apart from generic packaging.
You may also be looking for a partner who can handle related services, such as kitting, assembly, warehouse or 3PL services, and more.
That’s why XPress360 has been a trusted partner for businesses looking for customized packaging solutions for over thirty years. With experience in a variety of industries that make us a perfect one-stop solution for all your packaging needs, we can help you level up your business, from printing to packaging, and assembly to fulfillment.
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Customized Packaging FAQs
How much does customized packaging cost?
The cost can vary significantly depending on what you’re looking for and the specifics of your packaging, but you can generally expect to see anything between a few cents to several dollars per unit.
We will work with you to find a custom solution for your business that fits your budget and the specifications of the products you sell.
What is the minimum order volume for customized packaging?
We pride ourselves on being able to handle custom packaging orders of all sizes, whether you’re looking for 250,000+ units a day, or just hoping to stock a small order in stores to test-run your product on their shelves.
You can get a quote to determine what custom solutions may be available to you.
What is a dieline for custom packaging?
We never want to slow down your production process by designing packaging that won’t actually safely house your products.
That’s why we create dielines, or a template, to ensure the correct layout and design of a package prior to mass production.
How do I design custom packaging?
We’ll work with you to find the best custom packaging solution for your product, and will be with you every step of the way as we design your packaging in accordance with your branding and logos.
Conclusion
If you haven’t yet discovered all the ways that custom packaging can enhance the efficiency of your business, it might be time to find a partner who can walk with you through every step of the process and provide one-stop solutions for your business.
Get a custom packaging quote today to see how XPress360 can use our 30+ years of experience to help you grow your business.