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Point of Purchase Marketing, often referred to as POP Marketing, seizes customers’ attention and ignites buying impulses at the moment of purchase. While it might feel like a modern retail phenomenon, the roots of POP Marketing can be traced back to the early 20th century. Retailers began experimenting with strategic product placements near cash registers,…
Knowing how to choose a 3PL provider or third-party logistics provider that’s perfect for your business can be a daunting task. With so many companies offering similar services, it’s difficult to know which one is best for your business. But finding the right logistics partner can have an immense impact on the success of your…
Third-party logistics (3PL) is a service in which an outside company provides supply chain management solutions for businesses. 3PL services include inventory management, order fulfillment, freight forwarding and distribution, retail consolidation, warehousing and storage, tracking and tracing of shipments, returns management and more. By outsourcing these key functions to 3PL providers, businesses can focus their…
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