customer satisfaction in packaging
|

The Role of Product Packaging in Branding and Marketing

The first thing customers notice about a product is often its packaging, which shapes their experience and helps build brand loyalty. A well-designed package reflects the brand’s identity, stands out on shelves, and encourages customers to choose it over competitors. Research shows that over 70% of purchase decisions are made in-store, heavily influenced by brand…

product packaging
| |

Show and Sell: Enhancing Your Product Presentation Through Innovative Packaging

In the competitive world of business, packaging design is key to product presentation. A well-designed package not only grabs attention but also showcases brand values and boosts sales. From shelf appeal to the unboxing experience, package design shapes customer perceptions. It’s more than just holding a product; it’s a powerful marketing tool that creates curiosity,…